The music video opens with an establishing, long shot of Nina Nesbitt with her guitar. This immediately suggests to the audience what kind of genre Nina Nesbitt's music is. Rick Altmand suggests that genres are usually defined in terms of media language - the semantic elements - and the codes, ideologies and narratives - syntactical elements. In this case, the fact Nesbitt is positioned with a guitar, in quite casual clothing suggests that the artists is a singer songwriter supporting the acoustic/ pop genre. The camera then zooms to a close up shot of the artists hands playing the guitar to further establish the genre. This may also suggest an ideology of Nesbitt, as because the camera does not straight away focus on her it may indicate that the artist is more for presenting her music rather than promoting herself. Her playing of the guitar lasts only for a few seconds, and is in complete sync with the opening chords of the song. The pace of the music is very quick at this point, and the jump shots of the camera reflect this in a synchronised manner to keep up with the fast pace.
The camera then presents a mid close up of Nesbitt sitting at a dressing table, this time without the guitar. This adds to the variety of the music video and allows the audience to not only appreciate her music ability but also her as a person. This also gives time for the audience to build rapport with the audience. This is something we want to include in our own music video, as we think it strongly supports the narrative. This idea is also enhanced as the artist begins singing the song, whilst in the same shot as the narrative sequence, instead of the music video jumping from the lip syncing scenes and the music video narrative. Although this works for this music video, we cannot achieve this for our own as our main protagonist/ artist is singing the song whilst reflecting upon a memory of her relationship. Instead, to add to synchronisation, we intend to cross dissolve the shots of her lip syncing with the narrative sequence.
For shots the returning mid close up shot of Nesbitt and her guitar
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