- A complex narrative so that the audience can relate to emotions and feelings to make the lyrics of the song meaningful.
- Close ups of the eyes, lips, nose and hands and two-shots of both the guy and the girl.
- Reoccurring motifs of flowers, hearts and bright colours.
One of our target audience members outlined a preference for Kodaline's music video for their single High Hopes. We then decided to analyse this for conventions of genre that we could use in our own music video.
The use of smudged, black make-up around the protagonists eyes immediately shares connotations of emotional distress reflecting the atmosphere of the music video. This evokes emotion from the audience which we think adds to the success of a music video as this makes the audience more committed to watching the music video as they have an attachment to the characters through emotional interaction which the audience may relate to. This is typical of the romantic genre as it makes the song more meaningful because there is a narrative that gives context to the lyrics. Their emotions are conveyed through the use of lots of close ups of the protagonists faces in a shot reverse shot format, creating a connection between them because they communicate without the need for words, strengthening their relationship. This is an aspect which we intend to incorporate within our own music video.
One particular aspect of this music video that we really liked is the elliptical editing during the car scene. The camera remains in the same position but cuts between different times to show the passing of time. In each shot the protagonists are doing something different showing the depth and variety of their relationship. This also adds interest for the audience as it increases the pace of the scene. However, when the characters face tragedy the shot transitions become fade outs instead of jump cuts which makes the scene more climatic but slows the pace. At the beginning of the video, slow motion is also included to evoke more emotion.
The use of smudged, black make-up around the protagonists eyes immediately shares connotations of emotional distress reflecting the atmosphere of the music video. This evokes emotion from the audience which we think adds to the success of a music video as this makes the audience more committed to watching the music video as they have an attachment to the characters through emotional interaction which the audience may relate to. This is typical of the romantic genre as it makes the song more meaningful because there is a narrative that gives context to the lyrics. Their emotions are conveyed through the use of lots of close ups of the protagonists faces in a shot reverse shot format, creating a connection between them because they communicate without the need for words, strengthening their relationship. This is an aspect which we intend to incorporate within our own music video.
One particular aspect of this music video that we really liked is the elliptical editing during the car scene. The camera remains in the same position but cuts between different times to show the passing of time. In each shot the protagonists are doing something different showing the depth and variety of their relationship. This also adds interest for the audience as it increases the pace of the scene. However, when the characters face tragedy the shot transitions become fade outs instead of jump cuts which makes the scene more climatic but slows the pace. At the beginning of the video, slow motion is also included to evoke more emotion.
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