The song was written by both Taylor Swift and Ed Sheeran, from her fourth studio album 'Red'. Both artists feature as cameo parts in the video itself, this helps to illustrate the everlasting friendship that the narrative and the lyrics center around.
This video maintains the stereotypical American elementary childhood ideology with the use of the typical yellow school bus, dressing the leading girl in while to convey innocence, using natural sunlight with bright colours, familiar settings and shots of light through tree leaves that have connotations of summer etc. The camera pans a lot, capturing the sunlight reflections, which is an effect that makes the shots almost seem reminiscent. Panning also makes the video more enjoyable to watch as it is not made up of still shots.
Varied shots such as close ups to allow the audience to focus on specific actions or objects that are significant (such as the wooden iphones that are a comment on generational changes and for the audience's amusement) alternated with long shots to show the characters in context make the narrative of the video flow smoothly and the audience are unlikely to lose interest.
There are several scenes with dimly lit, warm lighting is sourced from torches and fairylights beneath a tent the protagonists have constructed - creating in an intimate atmosphere.
The shots cut between a variety of moments, settings and actions but still follow a narrative - despite cutting back to scenes throughout the video - lasting only a few seconds each, which keeps the audience interested and creates a montage of the character's everlasating friendship.
The camera pans upwards to show a low angle shot of the protagonists, this separates them from the other children playing below, which is a feature that is maintained throughout the video, to show that the love and friendship they have, sets them apart from everyone else.
No comments:
Post a Comment