Wednesday, 2 October 2013

DigiPak Artwork Audience Research

We played this song to various members of our target audience and then showed them the three different images. We asked them which image was most likely to attract them to buying the CD having listened to the themes and genre of the music.



The first people we asked were a group of 17 year old boys. All 3 decided immediately that they preferred the photo of the model because she is attractive. They also liked having the image of the singer/songwriter on the front cover of an album because it is promoting her music and not a well taken photo.

The second person we asked was a female adult. She showed preference for the landscape option because while ambiguous the field of sunflowers has connotations of happiness and romance which reflects the themes within the lyrics.

The third person we asked was an adult male who is also a musician, because of this he had strong opinions of what he feels successful in the music industry. He said that he would not chose either of them because they were too contrived and that he prefers artwork with a more spontaneous and mysterious element rather than artwork that is designed purely to sell.

We then asked a teenage girl who preferred the silhouette of the couple because it clearly indicates the romantic genre. She says she was least likely to pick an album featuring a landscape because it is too generic.

Another girl and a boy that we asked separately said the image of the artist appealed most as it was more relevant to the music and offers more credit to the artist.

The final male respondent that we asked said he preferred the silhouette because it is the most artistic. We then asked whether this would be different if there was no featured couple and he said yes, they made it more symbolic.

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We have decided following feedback that we intend to use the silhouette of the couple as our main style model. Although this is not the most popular choice, we feel it relates well to the music and lyrics but also the narrative of our music video.

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