Ancillary task experimentation

After researching existing products, we decided to experiment with editing images on photoshop. We used an image from Gabrielle Aplin's EP cover as a template to then practice different techniques and effects.

We searched for different brushes on myphotoshopbrushes.com, we then downloaded a selection which we thought met the conventions of our chosen genre and the needs of our target audience.
Once on photoshop we experimented with layering different styles and effects on different layers of the original image.

Experimentation One

This is an example of an experimentation we created, using various effects and overlay filters. We've decided that we like the brushes and colours used because it makes the photo more symbolic and eye catching. However, we have learnt that the quality of the original photograph is extremely important because it is the basis of the entire advertisement.

Despite this not being our own photography, we have received positive feedback from our target audience members who like the use of different colours and brushes.



This is our second example of an experimentation we created, again using various effects and overlay filters. Intsead we decided de-saturating the image provided more of an impact and brings focus to the model rather than the background. In our own photography we have decided to include red as a colour theme, where the model wears red props, therefore we want the background to be dark so these stand out better. Also, the darker colours reflect themes within the music video and lyrics.