Andrew Goodwin's Theory

Andrew Goodwin identified five key aspects of music videos that the audience look for:

• Thought beats - seeing the sound - This includes the music itself, the artists voice and the mode of the song.
• Narrative and performance - Goodwin explains that music videos should ignore common narrative, due to its importance in advertising.
• The star image -
• Relation of visuals to songs - Music videos use a set of images to illustrate meaning of lyrics and the genre.
• Technical aspects of music videos - this is what holds the video together through camera work, movement, angles, sound and mise-en-scene.