Thursday, 12 September 2013

Final Story Board Upload




1) The establishing shot will be a medium long shot of the protagonist sitting at a window seat looking out. The lighting will be bright and natural coming through the window. The camera will then zoom into a mid close up of the protagonist which we will then cut to a close up of the girls face, showing tears to convey her sadness and grief. The atmosphere at this point will be distressed creating a tone of mourning.

2)  The camera will then cut to the protagonist picking up a framed picture of herself and her boyfriend. The camera will then pan around the protagonist to an over the shoulder shot. The lighting will remain natural from the window. This scene is set in the present tense. 



5) This scene will show the couple sitting up against a tree. reading a book called 'PS I Love You', we decided to include this book as it is symbolic of romance and loss, which are themes that are prominent in our story line as our main protagonist dies. Therefore, this foreshadows later events in the music video. The female character will be blowing bubbles which will represent how delicate their happiness is at this point. 
We will show a close-up shot of the page number, and the male protagonist inserting a book mark when she's laughing too much for him to continue reading.

6) We plan to use a variety of shots that take place as the couple walk down a dirt track among fields. Shots will include them laughing, having fun, messing around. We have chosen to use a rural and isolated location as this brings focus on to the couple, almost as if they're the only ones that matter to each other. They're the most important aspect of each others lives. 


7) We will then shot scenes located in a more domestic environment, where the couple seem at home and comfortable with each other. We plan to show them playing and laughing. We will use artificial lighting in the form of fairy lights to create a romantic atmosphere, but the fact that the lighting is getting dimmer and darker as opposed to the natural bright lighting prior to this, represents something going wrong in the future. 

8) The camera will then cut to a close up shot of the alarm clock reading '2:37' or a similar time in the early hours of the morning. This immediately conveys to the audience that something is wrong. The camera will then pan to the male protagonist who sits up abruptly in bed, waking his girlfriend because he is in pain. Despite having no dialogue to communicate what exactly is going on, the audience are able to infer to what has happened. We found from studying an existing clip from 'What To Expect When You're Expecting' allowed us to understand that this is an effective way to explain to the audience that our protagonist needs medical attention. 


9) The next scene includes the male protagonist being helped into the car by his girlfriend, this does not conform to gender stereotypes, which is something our target audience outlined as something they would prefer in a music video. Typically it is the female character who is portrayed as being vulnerable, so we have chosen to present our male character as being the dependent one in this scene. The pace of the camera will be slowed down to illustrate the change in tone, in comparison to the previous scenes. The camera will also include dolly shots to close-ups of the male protagonist's face, to express his sad and fearful emotions.

10) We will include a mid close-up shot of the hospital sign to confirm that something is seriously wrong and that they are driving to seek medical assistance. As a possible scene to follow up we are considering shooting a scene showing the couple sitting in an office environment, speaking to a doctor. Although there will again be no dialogue, through facial expressions and body language the audience will understand that the couple are receiving bad news in regards to the male protagonist's health.


11) We then return to scene 2, showing the over the shoulder shot of the female protagonist clutching the photo frame. This will allow the audience to understand that the video has returned to present tense. Showing her on her own symbolises that she is now alone, having lost her boyfriend, who is featured in the photo but no longer with her. 

12) We then plan to return to the same location where the couple first appear together (Wicksteed Park) this will include various shots showing her placing flowers under the tree where they had previously sat together, clutching the book that he had once read to her. A close-up shot will reveal the female protagonist opening the book to the same page number seen in scene 5, where the bookmark still remains. She will be wearing a black dress which is symbolic of grief and mourning.


13) The camera will zoom in on the female character writing a note that says 'I miss you', which she attaches to a paper lantern. We will the cut to a mid-close up of her releasing the lantern and then finally a long-shot as the lantern rises in the air, leaving her standing in a field alone.






Annotated Lyric Sheets

A Fine Frenzy - Near To You 




Kodaline - All I Want 


Tuesday, 10 September 2013

Music Video History

Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "song video" or "film clip".

The first step towards music videos began in 1894, with sheet music publishers Edward B. Marks and Joe Stern. Using a magic lantern, Thomas projected a series of still images on a screen simultaneous to live performances. This would become a popular form of entertainment known as the illustrated song. 


2005 saw the launch of the website YouTube, which made the viewing of online video much faster and easier; Google Videos, Yahoo! Video, Facebook and Myspace video functionality, use similar technology. Such websites had a profound effect on the viewing of music videos; some artists began to see success as a result of videos seen mostly or entirely online.


More recently MTV now provides streams of artists' music videos, while AOL's recently launched AOL Music features a vast collection of advertising supported streaming videos. The Internet has become the primary growth income market for record company-produced music videos.At its launch, Apple's iTunes Store provided a section of free music videos in high quality compression to be watched via the iTunes application. More recently the iTunes Store has begun selling music videos for use on Apple's iPod with video playback capability.

Monday, 9 September 2013

Action Plan for Week 4

Monday 9th September
Analysis of story board and receive feedback from target audience in interview format.
Begin research into the history and development of music videos.

Tuesday 10th September
Complete research into the history
Begin research into DigiPaks and existing products

Structured Study
Upload history research and DigiPaks

Wednesday 11th September
Textual analysis for the conventions of genre relevant to our music video

Thursday 12th September 
Upload all photos to a high quality

Thursday, 5 September 2013

Research and Planning




We annotated a lost of aspects required for successful research and planning with the intention to improve certain aspects.
This includes:


  • Research into genre conventions 
  • Increase interactivity of blogs
  • Analyse print based products 
  • record target audience response to music video
  • Analysis of existing music videos with voice over on final cut pro.



Wicksteed Park Permission Enquiry




We emailed Wicksteed Park, in Kettering, asking for permission to film scenes of our music video at the park. Due to the park being public space, we thought it would be beneficial to gain permission before using it in our video and to alert the managers of our intentions.


Wednesday, 4 September 2013

Target audience feedback on draft analysis


Having received feedback from different members of our target audience has helped us to understand their expectations and needs within music videos. They have outlined that a key factor in the success of music videos is that a variety of different shots helps to make the video more enjoyable to watch whilst clarifying the narrative.Therefore, we have revised our story board to include various different shots within each scene.
They thought that the story board conveyed the genre well, and the romantic theme was evident throughout which means it fulfills the conventions of this genre of music.