This is our first experimentation at producing a tour poster to support the DigiPak. Originally, when planning the shoot - we decided to utilise imagery against a blank background (in this case a white sheet) for the focus to addressed directly on the model, we also decided that this also left enough available space for the text to be positioned around the model, including the Artists name, album and tour information. Therefore, when shooting our photo shoot, we considered this decision to go ahead and create two separate contact sheers - one for the DigiPak imagery and another for the tour poster. However, having following through with our original design idea to create this experimentation we felt not enough consistency was created between the house styles of the DigiPak and the tour poster. The digipak imagery portayed natural and a sense of freedom as they images were taken outside, whereas this was not the same within the tour poster - as only the prop of the hat was the consistent. Therefore, we addressed the issue and decided to revert back to the DigiPak contact sheet to then choose an image for the tour poster so that a house style effect was created.
This is our final production of the tour poster, in which presents close imagery to that of the DigiPak so that themes and familiarity for audience members is created. We then presented this re-design to audience members who informed of a remarkable difference, including a 'better sense of connection and theme' and 'recogniseably connected to the DigiPak' all of which, we intended to re create.
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