We carried out audience feedback by showing our target audience existing album covers of different genres (Gabrielle Aplin, Mika, Beyonce, Robin Thicke) we then asked them a series of questions about which genre they thought the music was, just by looking at the album covers.
On general feedback, we found that the bright colours of Robin Thicke and Mika conveyed almost immediately the pop genre. Due to this being a consistent audience response we have decided when editing our photography for our album cover, to reduce saturation and avoid bright, striking colours. We also intend to ask the model to wear pale coloured clothes - white or pink, with a similar coloured flower in her hair to maintain a colour theme.
We found that the cartoon animation aspect to Mika's album cover appealed to a more younger audience, who liked the 'cool effects', whereas, this actually was something our tsrget age group said they dislike and felt was not appropriate to the genre of the song we are using.
Beyonce's album cover was the favourite the audience members that we asked. She is the only focus of the cover so there is nothing happening in the background to distract from Beyonce and her music. The angle and position of the model makes the photography very striking and powerful.
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